My seller’s strategy will bring you the results you deserve. My knowledge, knowhow and heart all come together to give you the very best attention and results you need to sell your home.

I’ll Supply the Coffee...You Supply the Time!

Everyone loves Free!! I’d love to come for Free to personally tour your home and help determine its market value. No cost to you…Only a few moments of your time! I’ll even bring the coffee! Evaluating your Home’s market price is the key factor to helping you attract the right buyer for your home. When your Home’s Market Assessment is provided, you can count on receiving the necessary information to help you make informed decisions on the market value of your home. After all, your home’s selling price is primary to selling your home successfully and in a timely fashion.

Knowing that 90% of buyers begin their search online, we build an engaging and extensive online presence for every listing. Marketing is key! Attention to detail begins with a professional photo shoot. Then, with quality photographs and full listing details, an extensive marketing plan is put into action with full online & traditional coverage.

Not only are we able to fully market your listing, we’ll also be able to provide Home Staging services that truly makes your home stand out on the market.

Seller's Strategy Steps


Local Online Exposure

Cheryl and her Team utilize many websites and databases to help you buy and sell quickly.


Virtual Tours

A virtual tour is a great way to capture your property’s charm and character. Featured online and available, virtual tours include, music capabilities, multiple images and mapping of the property connecting and reminding potential buyers of all that your home has to offer.



Cheryl uses various Social Media Platforms, like Facebook, Instagram and Linked In, to advertise your listing to the masses. Marketing is a key factor to selling your home! An online presence is what it’s all about and Cheryl makes it her priority to ensure your home is featured throughout her online connections and communities!


Agent Showings and Open Houses

It is Cheryl’s endeavour to set your home up for success for all the Agent Showings and Open Houses. In this day and age, everything has to be available online. With that in mind, Virtual Open Houses, and even Virtual Agent Showings are not uncommon. Many are purchasing sight unseen, which is pretty amazing and may be hard to comprehend! However, it is happening. Cheryl puts herself out there to provide an Open House experience that you are most comfortable with and will even do a good old fashioned Open House as Safety permits.


Where Does Your Listing Go?

Did you know that with Cheryl, your listing goes worldwide? Yes that’s right. With Cheryl’s connections through her brokerage, your home will be marketed to all other real estate websites through a syndication process and is posted on both Zillow and List globally. The more your home is seen on various internet channels, the better chances of attracting the right buyers to view your home.


Home Staging

They say a picture is worth a thousand words…Did you know that within the first 9 seconds of entry into your home, that a buyer has already made their mind up? Did you know that most buyers are not visual at all? Did you know that staging is giving the Buyer a ‘test drive’ of your place? So. How do you help the Buyer? By staging your home. Put your best foot forward, and let our Staging expertise help you get the most for your home, by giving the Buyer a visual experience they will remember. Let’s face it, we all have many sentimental pieces, that connect our journey to others, but Buyers only want to see the space they are purchasing. Afterall, it would be like going to purchase a car, without test driving it first! So, as the savvy Seller, staging your home gives the Buyer a unique chance to ‘test drive’ your home first, and get a ‘feel’ for how it ‘handles’. They need your help to see where their furniture will go, their heirlooms, or where they can enjoy a family movie night together. We want the Buyer to say, “Wow…This is perfect. I can see my sectional here, or my kitchen set there…or my backyard fits perfectly over there!” Let’s wow the Buyer; Create a clean clear space that sparkles and shines by using our Staging Experience. The Buyer’s will love it!



To create an even more powerful online presence, we always have a video taken of our new listings. It gives the potential Buyer a sneak peak of the great perks in your home, and it entices them to come and have a look. Afterall, buying a home is difficult without seeing it first; so we want to create an atmosphere that will encourage the Buyer to book a Showing. Staging and videography go hand in hand. Creating a warm welcoming space is very key. Think of your home’s video to the trailer of a new movie release. The trailer sparks enough interest, so that you go to the movies to watch it. This is exactly how a video shoot works. It gives enough information to peak a Buyer’s interest to come and see your home for themselves. The video captures the very essence of your home’s décor, layout and character. And to top it all off, I love making these! It brings the Buyer and Seller one step closer to a successful completed sale.


Professional Contractors

My network of contractors play a huge part of my business, for which I’m very thankful for. There are many times that I need an expert’s advice, on an HVAC System, home repairs, plumbing repairs, painting, lawn care, staging,etc. Over the years I’ve developed quite an extensive list of great men and women whom I rely on. I’d like to pass these on to my clients and friends. You can rest assured, that if I use them, you will always get great service, great workmanship, and sound advice from my trusted Network.



Marketing your home is extremely key to a quick sale! That’s why we make this a primary focus of our Selling Experience. From networking among fellow colleagues, to Facebook posts, Instagram, LinkedIn posts, groups ads, open houses, exposure to MLS, and the many subsidiary websites that our membership to the Toronto Real Estate Board and to the Durham Region Association of Realtors affords our clients, we take this very seriously and will provide our best exposure of your property online and through traditional methods.